Good Housekeeping Columns

Wednesday 15 June 2011 | Posted by Kishi | Articles,Good Housekeeping Monthly Column

 

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Good Housekeeping launched in India in October 2004 through the India Today group. In less than two years, it became a household brand touching women’s lives, and through them, their families. It has a circulation of 80,000 and is widely read across the country. Its core audience is the middle to upper middleclass, urban woman. It covers everything from health and family to beauty and food. The edge is that even while being aspirational in parts, the magazine basically talks of and to real, everyday women. It is 125 years old in the US and more than 80 years in the UK. Globally, it’s the leading magazine in its genre, and is published in 11 countries.

GH has an annual show  (had 4 shows till date, all in Delhi) that brings the magazine to life. They invite experts to conduct workshops and experientials on various topics that our magazine covers. There are many competitions and quizzes that give visitors a chance to win prizes; they walk away with several free goodies. A celebrity chat show is always popular and has become a regular feature. People can also buy stuff for their home and food items amongst other things.

Last year I was approached by them to write a regular column in the magazine. I was more than thrilled. Here are same for past 6 months.

 

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